Northtac is an e-commerce store that sells outdoor and tactical gear.
As Brand Manager at Northtac, I created the brand identity, positioning, and responsive WordPress e-commerce website. By generating web traffic through SEO, Facebook Ads, and email campaigns, we filled a gap in the market quickly and effectively. I also selected and managed our “Pro Team” of explorers and athletes on social media. Additionally, I oversaw the creative direction of digital assets and vendor partnerships.